Oh, 2009, You Were Good To Us…
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the...
View ArticleWord of Mouth Internship at The Cyphers Agency
The Cyphers Agency has an opening for ANOTHER paid internship during Summer and/or Fall terms. We are seeking a dynamic, creative, fun and interesting candidate that would like to learn about word of...
View ArticleEarning Ambassadors of Our Own
Word of Mouth is best spread with slow, methodological strokes using a broad brush. We also reward our evangelists, with things as simple as sending a T-shirt and a nice message. Below, you can see a...
View ArticleLittle Debbie Rewards Intern Heroes With Muffins!
What do you get when you combine a contest, free food and interns? Little Debbie Muffins. I heard about the Little Debbie Intern Hero contest a few weeks ago (via Twitter, of course). My ears always...
View ArticleYou’re Hired–Via Social Media
In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search. In her search for a new job, Julianna,...
View ArticleUsing Social Media to Debunk Myths and Inform
Barack Obama (or as we like to call him, WOMmander in Chief) first used social media to help win an election. Now that he’s in the White House, he is using it to try to win approval for the health...
View ArticlePutting Some Numbers to Social Media
In post after post, we’ve explained why social media is an important outlet for reaching key audiences. But if you’re a believer of “truth in numbers,” you probably need some figures. So we’ve...
View ArticleUh Oh, It’s the FTC!
It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing it in a big way. The Federal Trade Commission brought the whip down! For...
View ArticleWe Can See Right Through You
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your products or services, being...
View ArticleOh, 2009, You Were Good To Us…
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the...
View ArticleWe’re With Stupid…
Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website. There is some pretty strong stuff going on there....
View ArticleClik here to view.
The Reach of Social Media: From Runway to Twitter
This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some amazing friends and once...
View ArticleClik here to view.
How To: Create a Viral Video
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips...
View ArticleThe Wave of the Future: Geo-Networking Services (and thus local advertising...
In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it is social media and mobile marketing....
View ArticleStop giving “social media” all the credit
I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s not really social media that got...
View ArticleClik here to view.
Strayer University Grows Their Online Presence: A Case Study
Strayer University is an educational institution with over 80 campuses across the nation. The University provides a quality education to working adults in both online and offline atmospheres. In 2009,...
View ArticleThe Social Media Revolution #3
The power of WOM. It's why we do what we do. It's why we try to convince you to do it, too. It's why we take part in it beyond the professional realm: we are users, consumers, and social networkers -...
View ArticleClik here to view.
The top 3 social media campaigns that inspire me
Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan. As a result, there is a saturation of campaigns,...
View ArticleClik here to view.
Industry Update: Snapchat
Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after 10 seconds. I was convinced the only people who would use something like...
View ArticleClik here to view.
Our Top 3 Favorite Surprise and Delight Campaigns
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do to make consumers love our brands? We can make...
View Article