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Industry Update: Snapchat
Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after 10 seconds. I was convinced the only people who would use something like...
View ArticleWe Can See Right Through You
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your products or services, being...
View ArticleOh, 2009, You Were Good To Us…
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the...
View ArticleWe’re With Stupid…
Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website. There is some pretty strong stuff going on there....
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The Reach of Social Media: From Runway to Twitter
This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some amazing friends and once...
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How To: Create a Viral Video
This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips...
View ArticleThe Wave of the Future: Geo-Networking Services (and thus local advertising...
In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it is social media and mobile marketing....
View ArticleStop giving “social media” all the credit
I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these stories are misleading, because it’s not really social media that got...
View ArticleThe Social Media Revolution #3
The power of WOM. It's why we do what we do. It's why we try to convince you to do it, too. It's why we take part in it beyond the professional realm: we are users, consumers, and social networkers -...
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